Description
Going Pro 3.0 is a practical, high-impact keynote designed for project management professionals navigating today’s complex and rapidly evolving work environment. Technical expertise alone is no longer enough—successful project leaders must strengthen how they work, how they lead, and how they deliver value.
In this session, Dr. AZ introduces the IOR Framework—Inward, Outward, Results—a strategic model aligned with the PMI Talent Triangle to accelerate professional growth and project success.
- Inward (Power Skills): Strengthen self-awareness, leadership mindset, communication, and decision-making in complex project environments.
- Outward (Business Acumen): Build professional presence and personal brand, influence stakeholders, and align projects to organizational goals and value.
- Results (Ways of Working): Apply intention and opportunity to execution—driving measurable outcomes, adaptability, and continuous improvement.
Learning Objectives
Participants will gain insights into the:
- Apply the IOR framework Strategy across all three PMI Talent Triangle domains
- Strengthen power skills to lead people, manage change, and influence outcomes
- Increase business acumen to position projects for greater impact
- Improve ways of working to deliver results in dynamic, modern project environments
Biography: Dr. AZ, Professional Speaker, PMP
Dr. Ahmed Zouhair, Professional Speaker, Author, and Consultant
Fluent in three languages (Arabic, French, and English) and with three degrees—including a doctorate in Business Administration—serial entrepreneur and seasoned project, product, and program management consultant Ahmed Zouhair knows the value of hard work. While Ahmed’s international roster of clients includes companies and individuals from the education, IT, telecommunications, digital security, oil and gas, finance and banking, and non-profit sectors, his career didn’t start out that way. His first job after college involved collecting mud samples during 12-hour shifts on an oil and gas rig. Such tedious work in a harsh environment taught him patience and how to think on his feet when things go wrong. He likewise learned to interact with many different types of people, skills he would later refine as a volunteer business coach and workshop presenter for SCORE.
Other Works
See DR. AZ’s Amazon – Demystifying and Going Pro book series
& Draft 2 Digital (D2D) – Demystifying and Going Pro book series
Published author on Medium: https://medium.com/@ahmedzouhair